Demand and Discovery

This dimension brings together digital capabilities which impact institutional strategy and early stages in the learner lifecycle, connecting marketing processes, student recruitment and enrolment management.

New models and competitors are challenging established programs, and successful institutions draw on deep and complex data sets to understand and respond to the changing needs of learners, partners and markets.

Data now connects every stage in the student journey, enabling the creation of personalised communications across an array of channels and partners. Prospective learners are diverse and fragmented, requiring sophisticated tools and organisational capabilities to profile, segment, qualify and convert leads.

The demands on user experience (UX) continue to rise; recruitment and enrolment processes are expected to provide consistent, responsive and tailored digital experiences across every touchpoint.